We are proud to issue the 100th Ujjivan Monthly Update! Launched in 2005, Ujjivan has quickly reached a pace in momentum that few companies achieve. We celebrate this month, in year number nine, by reflecting on the unique journey of growth and development. Ujjivan has evolved into a respected brand that produces tangible impact. We applaud the entire staff for contributing to performance improvements in areas including employee engagement, customer relations, governance, service quality, business strategy, product portfolio, credit, leadership quality, operations efficiency, risk management, profitability, IT innovation, social development programs, financial literacy programs, debt & equity funding, et al. We also thank and give much credit to our investors and customers.
By providing quality financial services to the poor to better their lives, Ujjivan will stay the course en route to full financial inclusion. Here’s a look at the exciting Ujjivan journey thus far:
Customer Relations
Keeping The Customer in The “Spotlight”
Perhaps the most consistent highlight for staff members at Ujjivan is the living, breathing focus of our business, the inspiration for our daily dedication - THE CUSTOMER. Ujjivan passed the 1 million mark in 2011, when achieving engagement with 1,128,550 customers. Launched in the October, 2012 Update, the “Customer Spotlight” series introduces us each month to one of our enterprising, hard-working clients. Stay tuned as we continue to introduce you to more bright, talented customers like Shanti, Shamina, Savitri, Janki, Kalpana, Rangamma, and Shankari. Here’s what Product Manager Praneeta Kanchinadam had to say about the power of contact with our customers:
“A Center meeting is just a 20-minute chat with all 20 customers. But for a story, I spent half a day with Rangamma and her family and it was worth every minute. It was a great learning experience which gave me a better understanding on how Rangamma saw past her troubles and became an entrepreneur, as well as a wonderful mentor to her son. An in- depth understanding of a customer’s life is a great asset for any Product Manager!”
Read Customer Spotlight on Rangamma here: Rangamma Story
Read more Customer Spotlights:
Art Innovation Story (Shanti, Tamil Nadu)
Burqa Maker Exporter Story (Shamina, Gujarat)
Mumbai Dream (Janki, Maharashtra)
Pattachitra (Kalpana, Orisaa)
Milestones
Reflecting not only the achievement of scale, but powerful customer retention, Ujjivan, in March 2013, surpassed the 1-MILLION-BORROWERS mark, with 1,006,052 active customers! The first Ujjivan branch opened its doors In Koramangala, Bangalore in November of 2005. Soon after, on the 17th of January 2006, the very first loans were disbursed there by Ujjivan. It was noted that “we are the first MFI in India to disburse loans without a paisa of grants and donations.” That month’s Update expressed: “We are behind in our projected customers and loans…We plan to catch up.” Neither Ujjivan nor its loyal customers have looked back since! Click here for the January, 2006 Monthly Update #15:
Click here for the January, 2006 Monthly Update #15
Competitive Growth
Vision
While Carol Furtado (Chief Operating Office-South) admits she was “skeptical” in the early days, you can still find her today in the Ujjivan Head Office, eight years later. Her doubt was assuaged when the “BIG plans and projections” actually came to pass. The reasons noted by Carol for Ujjivan’s success include “thoughtful” vision and “long-term” planning. In 2005, very in-depth research on the urban market was conducted and analyzed carefully before moving forward with launch. And with each regional expansion, as well as extension into the “semi-urban” market, the same contemplative approach was followed.
The following chart represents Ujjivan’s impressive growth trajectory:
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Milestones
Ujjivan as a social business has always tried to maintain the right balance between its profits and social obligations and thus generating value for all stakeholders concerned: customers, employees and investors. With cumulatively breaking-even in FY09-10, Ujjivan has remained profitable for all years since then. Riding on economies of scale and improved operational efficiencies, Ujjivan has been able to generate profits of ~45+ crore in the last FY, thus creating higher resources with the organization to take up projects of community welfare of larger magnitude. Investors and employees will also benefit. Even through the industry crisis, Ujjivan, like few others, stayed profitable. And this past financial year shows exciting momentum forward. Ujjivan is now a Rs. 1000+ Crores outstanding loan MFI. Per Samit Ghosh, Founder & Managing Director of Ujjivan, a loan book like this “positions us among the Big Boys”.
The following chart represents Ujjivan’s profitability trend:
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The Ujjivan Team
Loyalty
When asked what differentiates Ujjivan from the competition, Carol spoke about the unique staff experience. Ujjivan as an employer respects both its customers and its employees. Compared to other MFIs, Ujjivan promotes a healthy work schedule and a “balanced life”. Ujjivan has never delayed in disbursing salaries, even during the industry crisis.
Carol is not the only Ujjivan veteran. Premkumar G. reminds us that Saadiq Pasha joined Ujjivan back in December of 2005 as a CRS. He has worked his way through the roles of Cashier, CRM, PM & ABM. Stationed in Mumbai today Saadiq’s title is Vigilance Manager. Premkumar has also shared the fact that he is Ujjivan’s 100th employee. Completing seven years in September, Prem feels it is “just too much of a coincidence” that he, #100, heads the Vigilance department in a country where the Police hotline is 100. The Ujjivan team’s loyalty reflects their firm belief (and resolve) in the potential to eradicate poverty through for-profit business models that incorporate a social bottom line.
Milestones
In line with those sentiments shared by Carol, Ujjivan’s HR department was ranked #2 this year among all companies in India for Best Rewards & Recognition practices. In this competition, initiated by the Great Places to Work Institute, Ujjivan stands in good company, including 1st place Intel & 4th place American Express. Read more:
More Recognition for Ujjivan
Service Quality
Milestones
Ujjivan is one of the world’s first MFI`s to be certified (January, 2013) by The Smart Campaign, a global initiative to promote customer protection (from The Center for Financial Inclusion at Accion). Honored as a Client Protection Certified institution reflects Ujjivan’s commitment to keeping clients “at the heart” of its work. Such behavior, according to The Smart Campaign, will result in a more responsible and stable Microfinance sector. This is a very important and gratifying achievement for Ujjivan. Always at the core of the company’s mission are high standards for quality in both products and service to the valued customers. The Ujjivan team is very committed to both the The Client Protection Principles of the Smart Campaign, as well as the Fair Practices Code of RBI (Reserve Bank of India). Read more:
Smart Campaign Certifies Ujjivan Client Protection
Awards
Milestones
Ujjivan has been honored with numerous awards reflecting growing impact and achievements in several areas. Ujjivan has consistently been chosen as one of the Top 25 Best Companies To Work For, ranking #1 in the Microfinance industry in both 2009 & 2011. ACCESS & HSBC recognized Ujjivan in 2011 as the Microfinance Organization of the Year! Read more here:
Microfinance Organization of the Year Award
Leadership
A very active leader in the industry, Samit Ghosh sits on the Board of Women’s World Banking and is Vice President of MFIN. He is also part of the Smart Campaign Steering Committee.
Further reading: MFIN Board ; WWB Board
Samit was the first ever recipient of the “Unitus Inspiring Leader Award”! Read the original Ujjivan announcement from October 2009:
Samit Ghosh Wins the Unitus Inspiring Leader Award
Congratulations to Sudha Suresh, Ujjivan Chief Financial Officer, for being honoured this year with the “Winning Edge in Risk Management” Award (presented by the CFO Institute & CFO India Magazine). Sudha, who is part of the CFO 100 Roll of Honour, reflects Ujjivan’s dedication to recruiting top talent as well as developing young recruits. Sudha is a strong leader both outside & inside the doors of Ujjivan. The industry recognizes her as a “rising star” among India’s CFOs, while, internally, employees see her value as a great mentor. Here is Sudha’s response when asked to reflect on her recent honor & Ujjivan:
“This award means tremendously to me personally. It signifies the recognition of firm commitment and dedication in managing risks during crisis by Team Ujjivan under the leadership of Mr. Ghosh. I am proud to be a part of Ujjivan.”
Read more…
Sudha Suresh Wins CFO-100 Risk Management Award
Product Portfolio
Diversification
Determined to keep the brand’s portfolio relevant & valuable, Ujjivan launched 2 Micro-Pension products in 2013. This diversification was the result of a strategic partnership with IIMPS (Invest India Micro-Pension Services). Staying close to the industry/market pulse while listening to customers keeps Ujjivan informed and educated. This puts the company in the best position to make thoughtful and successful decisions regarding product offerings. Thinking outside the box, Ujjivan reached out & formed the type of creative partnership required to innovate its product portfolio.
Read more:Ujjivan and IIMPS Launch Micropension Scheme for Women
Ujjivan believes in taking action to educate their customers on financial literacy and debt management. Without doing so, both customers and MFIs will be vulnerable. Ujjivan’s strategic NGO partner, Parinaam Foundation, developed the Diksha Financial Literacy Program, now in its second year. Through Diksha training and educational sessions, Ujjivan customers learn how to manage their incomes and expenditures. They are also encouraged to open savings account with banks and are helped through that process. As part of the classes, customers view a 30-minute film called “Sankalp” (The Resolution), presented by Lok Foundation, Unitus & Ujjivan Financial Services. The film exposes the dangers of ghost lending and multiple borrowings, while promoting the importance of the Credit Bureau. The Diksha Financial Literacy initiative has received much attention and praise. The RBI approached Parinaam to develop a similar financial literacy program to be delivered through their banks. There is no doubt that the expansion of the Diksha program will elevate the impact of Ujjivan financial loans on those caught in the cycle of poverty. Elaine Marie Ghosh, Executive Director of Parinaam, expressed her enthusiasm for this collaborative effort. Regarding the anticipated launch she commented, “What a joy it was to see the “Diksha” come to life.” Elaine calls the collaboration with RBI and the resulting awareness for Diksha “a big achievement for us!”`
Click here for the “Sankalp” trailer
Social Development
The Ujjivan Social Development Program was launched in 2010 and grows in both creativity and impact each year. The dedication of both national and local teams was recognized when Ujjivan was honored with the MIX Gold Award for Social Performance Reporting in both 2010 and 2011. The company “walks the talk”, as it truly believes cross-sector collaboration will lead us to lasting solutions. Primarily at the branch level, you can see employees and customers working together to create community service projects, funded by Ujjivan. Initiatives include those enhancing child welfare as well as community infrastructure. Read more about Ujjivan being the sole MFI to receive the highest award for Social performance:
Ujjivan the sole Indian MFI to receive the Highest Award for Social Performance
Memorable Moments!
My conversation with Carol Furtado ended with her sharing her most memorable Ujjivan moments. She described feeling much “joy” when Ujjivan received the 2011 Microfinance Organization of the Year Award at the Microfinance India Summit in Delhi.
Ujjivan has hosted many guests since its launch. For one, Michael Dell has never been a stranger to Ujjivan. On the 6th of December 2011 the Ujjivan head office was honored with a visit by the World Bank Managing Director, Mr. Mahmoud Mohieldin. The objective of his visit was to see the successful models of Microfinance at work. Perhaps one of the most memorable visits was the arrival of HM Queen Beatrix and the Royal Family of The Netherlands in the Fall of 2007. My sources tell me we can thank the Queen for the asphalt job on Jakkasandra Extension. It seems that The Dutch Royal Family visit was greeted with pride by the city of Bangalore.
Scan the following Updates & articles for a bit of nostalgia:
Ujjivan Update_Oct 2007 Featuring Queen Beatrix Visit
World Bank Managing Director Visit
Thank you to all who are part of the Ujjivan circle and the Ujjivan successes (may they continue). We look forward to publishing the next 100 issues …
- Linda Reddington, Communications Manager, Ujjivan